The whole internet is flooded with Digital Marketing as every other person is indulged in targeting audiences, segmenting their markets according to the customer’s needs, and wants, advertising their products and brands digitally. People are getting indulged in the activities digitally be it purchasing, booking tickets, hotels, documentation communication, and even medical aids are available digitally to some extent. Day…
Nowadays, Apparel Industries are coming online to showcase their products and extend their reach in the market. Marketing has evolved in the apparel industry to a greater extent when compared with the past few years. Companies are shifting towards the digital platform to showcase their products and services more effectively and efficiently, and this has been seen in the fashion…
Nowadays people have been indulged on the internet so much that the internet has become conventional to users. The use of laptops, computers, mobile phones has boosted the digital platform or digital channel in India. India has become a full-fledged digital market platform where various activities are ongoing like surfing, purchasing, collecting pieces of information, and different market strategies are…
INTRODUCTION As we have seen in recent times due to the pandemic, the economy of every country has been affected and similarly, the Indian economy was also hit. In these hard times, the most affected where the local manufacturers as unlike the MNC’s they depend on day to day or short term sales and profit, which was completely stopped due…
Introduction Women’s empowerment is what most of us still demand. The statement “women hold half the sky” certainly points out the desire of having equal opportunities no matter the field. Half the sky also indicates the urge of having equal space; no more, no less. Here, especially in India, people treat women either as a goddess or as a homemaker.…